Nike - Just Did it2025 Art Direction, Branding, Marketing, CampaignI created a mock campaign that flips Nike’s Just Do It from a challenge into a declaration. Just as Just Do It implies you, my campaign implies I. I just did it. It focuses on athletes who have pushed past every limit, not to prove something to others, but to prove something to themselves. The work spans billboards, print, and even braille posters, designed to inspire others to challenge themselves, push past any self-doubt, and achieve something they once thought impossible, with Nike.