Abercrombie & FitchArt Direction, Design Summit, Brand Identity (2023)
I was selected to participate in a competitive three-day design challenge hosted by A&F, where teams developed a lookbook and pitched a new collection. I served as the graphic designer, contributing to concept development and executing the visual presentation of the team’s creative vision. The concept was creating a collection that was something consumers can really trust and for every piece to be timeless.